If you run a small, local business, here’s a simple truth: If people can’t find you on Google, they’ll find someone else. When someone types “hairdresser near me” or “opticians in [your town]”, you want your business showing up — not buried on page three.

If you’re a small, independent business owner, marketing can feel overwhelming. You’re spinning plates — serving customers, managing stock, handling admin — and somewhere in between, you’re supposed to “post consistently”, “build brand awareness”, and “grow online”.